OUR TEAM OF BRAND STRATEGISTS, CREATIVES AND SCIENTISTS SET THE WAY FOR BRANDS TO BECOME CLEAR MARKET LEADERS.
OUR TEAM OF BRAND STRATEGISTS, CREATIVES AND SCIENTISTS SET THE WAY FOR BRANDS TO BECOME CLEAR MARKET LEADERS.
OUR TEAM OF BRAND STRATEGISTS, CREATIVES AND SCIENTISTS SET THE WAY FOR BRANDS TO BECOME CLEAR MARKET LEADERS.
THE FOUNDATION
strategy
True brand leadership doesn’t happen by chance. It’s built on a strategy that aligns every facet of your brand—from insights to identity, product to communication. At Legion, we dive deep to unearth brand white space, crafting a clear path where your brand can uniquely thrive and lead. All of our strategies are developed from a foundation of brand strategy, ensuring that investment is well considered for future growth.
With every strategy, we start by identifying untapped market potential and clarifying your brand’s true potential. Through diagnostics and insights, we reveal where your brand can connect, inspire, and grow in the competitive landscape. We begin with a deep understanding of your commercial engine to build up your brand's growth opportunities.
What is brand strategy, and how does it impact business growth?
How does Legion use brand research in strategy development?
What types of research methods do you use to gather insights?
How does a brand audit inform a strategy?
What is brand architecture, and why is it important?
What role does communication strategy play in brand development?
How does Legion’s brand strategy align with business goals?
How can brand evolution help my business stay competitive?
What’s the value of employer branding and EVP in a brand strategy?
Projects
recent Projects
Our recent projects showcase the impact of strategic brand leadership. By focusing on brand strategy, we've helped brands across industries discover white space, refine their brand positioning, and secure a lasting competitive advantage. See how our strategic insights and targeted execution have empowered businesses to lead with clarity and confidence, setting them apart in the market.
Cancel-Proofing Your Brand: The Rise of Radical Transparency
As scrutiny intensifies, brands that thrive are those willing to tackle criticism with transparency and truth. Discover how a strong sense of purpose, radical transparency, and unwavering integrity can transform public backlash into opportunities for building deeper trust and resilience. Learn the key principles for creating a cancel-proof brand that earns loyalty through authenticity and accountability.
Discover the gold standard in brand strategy and learn how today's top brands create and dominate unique "white spaces" in the market. This comprehensive article explores the evolution of brand strategy, essential components for modern success, and what truly sets strategic leaders apart from the competition.
The Netflix Effect: Personalising Employer Branding in the Age of Algorithms
This article delves into how organisations can transform their talent attraction and retention strategies by adopting the personalised experiences popularised by platforms like Netflix. Discover how data-driven insights and ethical algorithms can revolutionise the candidate journey and employee engagement, setting your organisation apart in a competitive market.
