THE RIGHT FOUNDATION

STRATEGIC LEADERSHIP

Brand strategy is more than a blueprint - it’s the engine that drives meaningful connections, consistent growth, and market leadership. Legion Brand Lab’s approach to brand strategy is insight-driven, balancing data with human understanding to design brands that are memorable and impactful.

Led by a team of globally recognised brand strategists, our process uncovers the unique “white space” where your brand can flourish, crafting a strategic foundation that differentiates your brand from the noise. From brand architecture to positioning and evolution, we create adaptable brand strategies that empower Perth-based brands to lead locally and resonate globally.
CLASS LEADING

brand strategy

A well-crafted brand strategy aligns your brand’s identity with its commercial goals, carving out a unique position in the market that supports growth and resilience.

At Legion, we develop brand strategies that go beyond logos or taglines; our strategies define your brand’s core, its promise to customers, and the path it will take to achieve sustained impact. By analysing audience needs, market trends, and competitive landscapes, we create a cohesive plan that guides all aspects of your brand’s presence - from how it speaks to its audience to how it adapts over time.

Our brand strategy services encompass brand architecture, positioning, and brand evolution, ensuring each element supports a holistic vision for growth. Whether launching a new brand, refreshing an established identity, or expanding into new markets, our approach provides a framework that enables brands to grow strategically and with intention. that resonate.
the road map

Strategy Blueprint

At Legion, brand strategy is where commercial insight meets creative vision. We don’t just shape brands; we build strategies rooted in a deep understanding of your business’s unique drivers and market landscape.

Our approach starts by decoding what powers your business - from ambitions and market dynamics to audience engagement - ensuring every strategic decision fuels growth and relevance. Through rigorous diagnostics, we assess market potential, audience insights, and competitive positioning, identifying the distinct space your brand can own.

With this foundation, we develop a clear path for brand architecture, positioning, and evolution, guiding your brand towards influence and impact. Our brand strategy is a blueprint for enduring relevance and leadership, built to turn brands into market shapers that inspire loyalty and drive success, whether local or global.
ETHOS

WHAT WE DON'T DO

We don’t sell you quick-fix, three-hour workshops that claims to create the bedrock of your brand. At Legion, our brand strategies are deeply considered, integrating every aspect of your business to position it for real, sustainable success.

Data is essential, and we value its insights - but we don’t let an ideology around numbers alone define your brand. Instead, we use data to illuminate your foundation and opportunities, guided by the belief that no research form or spreadsheet can replace the depth and clarity of human intuition and the deep human truths that can form new potential.

We don't profess to be experts in all  fields of marketing, but we do have an international team of highly acclaimed specialists in niche areas that support our class-leading brand strategy.

let's talk strategy, today

big thinking

perth, global

As a premier brand strategy agency in Perth, Legion brings global expertise to local brands, delivering strategies that are both innovative and relevant. By understanding Perth’s unique business dynamics, we ensure our brand strategy services meet the needs of businesses looking to lead and grow in Australia and beyond.
FAQ

Got any
questions?

What is brand strategy, and why is it important?
How does brand strategy differ from brand identity design?
Why choose Legion as your brand strategy agency?
What elements are included in Legion’s brand strategy service?
How does Legion use data and research in brand strategy?
What is brand architecture, and how does it relate to brand strategy?
How long does the brand strategy process take with Legion?
What’s the difference between brand strategy and marketing strategy?
Can brand strategy help with employer branding?
Insights Highlights

OUR THOUGHTS

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November 6, 2024

Cancel-Proofing Your Brand: The Rise of Radical Transparency

As scrutiny intensifies, brands that thrive are those willing to tackle criticism with transparency and truth. Discover how a strong sense of purpose, radical transparency, and unwavering integrity can transform public backlash into opportunities for building deeper trust and resilience. Learn the key principles for creating a cancel-proof brand that earns loyalty through authenticity and accountability.
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November 5, 2024

What is Today’s Gold Standard for Brand Strategy?

Discover the gold standard in brand strategy and learn how today's top brands create and dominate unique "white spaces" in the market. This comprehensive article explores the evolution of brand strategy, essential components for modern success, and what truly sets strategic leaders apart from the competition.
Read Article
November 5, 2024

The Netflix Effect: Personalising Employer Branding in the Age of Algorithms

This article delves into how organisations can transform their talent attraction and retention strategies by adopting the personalised experiences popularised by platforms like Netflix. Discover how data-driven insights and ethical algorithms can revolutionise the candidate journey and employee engagement, setting your organisation apart in a competitive market.

let's chat brandREACH OUT NOW

LET'S CHAT BRAND, TODAY