Republica is a niche insurance company that collaborates with various industries to design bespoke insurance products, services, and solutions. Legion Brand Lab is involved in brand development for Republica, focusing on creating innovative insurance solutions for both incumbent insurers and direct-to-market offerings. The work includes brand naming, identity design, and the development of brand experiences.
So, How does a niche insurer make a bold statement in a crowded market? Republica set out to redefine what it means to offer bespoke insurance solutions by creating a brand identity that resonates deeply with its target industries. The mission was clear: build a brand that exudes expertise, reliability, and innovation, while remaining approachable and human-centric.
