Brand Development Perth | Mycro Case Study: Functional Mushroom Brand

Project Details

Transforming MYCRO's brand and packaging to achieve credibility, legibility, and standout appeal in a competitive retail environment.MYCRO, an Australian leader in premium, dual-extracted functional mushroom products, has established a reputation for quality, transparency, and innovation. As the brand expanded into retail, it faced new challenges to align its branding with industry standards and elevate its packaging to resonate with a broader consumer base while maintaining its distinctive indie essence.

year

2024

Service

Brand Evolution

Client

Mycro

Website

mycro.au

Challenge

With a significant retail deal secured, MYCRO needed to refine its brand identity and packaging to appear more credible and professional next to established mushroom tincture competitors. The goal was to enhance legibility, maintain brand recognition, and create an eye-catching design that stood out on retail shelves while preserving its bold, alternative brand culture.

Solution

The brand underwent a strategic evolution to modernize its visual identity while retaining key elements like the bold logo and distinctive color palette. Packaging was redesigned for clearer communication of key benefits, such as "High Potency & Lab Optimized Absorption" and "100% Australian Grown & Extracted." The label design was refreshed for improved legibility and shelf presence, and A/B testing was introduced to optimize product claims placement.

Outcome

The evolved brand and packaging successfully positioned MYCRO as a credible and competitive player in the retail market. The new design increased consumer trust and product visibility, leading to a stronger retail presence and enhanced sales performance, solidifying MYCRO's position as a premium yet approachable indie challenger brand.

Mycro

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Outcome

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