Mycro

Transforming MYCRO's brand and packaging to achieve credibility, legibility, and standout appeal in a competitive retail environment.MYCRO, an Australian leader in premium, dual-extracted functional mushroom products, has established a reputation for quality, transparency, and innovation. As the brand expanded into retail, it faced new challenges to align its branding with industry standards and elevate its packaging to resonate with a broader consumer base while maintaining its distinctive indie essence.