A&G

Auto & General, a leading short-term insurer, faced significant challenges with its internal communication strategy. The communication function was viewed primarily as a support service with limited resources, outdated technology, and a static approach to content. The need for a modern, agile communication framework that could drive engagement, foster a shared sense of purpose, and support strategic alignment was clear. Challenge: The primary challenge was to shift Auto & General's internal communication function from a basic information dissemination role to an agile, multi-directional communication culture that promotes engagement and collaboration across various business units. The company needed to overcome several barriers, including limited resources, outdated technology, lack of audience segmentation, and minimal access to senior leadership. Furthermore, the communication strategy had to be aligned with the broader business objectives to ensure it supports the company's vision, purpose, and values.

We conducted a comprehensive review of Auto & General's existing communication efforts, identifying key areas for improvement and growth. The proposed solution included: Agile Communication Frameworks: Introduced a new, agile communication structure that emphasizes engagement, collaboration, and alignment with business objectives. Technology Enhancement: A more dynamic digital social workspace, with a platform that would support both strategic and enablement communication and enhancing employee engagement. Strategic Communication Initiatives: Developed a comprehensive internal brand campaign to instil a shared sense of purpose among employees and create real-time communication channels. Resourcing and Capacity Building: A lean yet specialised communication team structure.

The transformation elevated Auto & General’s internal communication function from a reactive, service-oriented role to a proactive, strategic enabler. The new communication framework significantly improved engagement levels across the organisation, fostering a sense of shared purpose and aligning communication efforts with broader business objectives. The introduction of modern communication tools and technologies increased efficiency, reduced information fatigue, and enhanced collaboration among employees. The agile communication strategy empowered Auto & General to create a more connected, motivated, and dynamic workforce, ultimately supporting the company's growth objectives and fostering a positive, cohesive corporate culture.