Brand Innovation Lab

We’re a brand agency and lab of strategists, designers and scientists that help brands, and their products find their white space, develop brand growth strategies and birth new brand innovations.

We spend our time at the edge

Our specialist leads are experts in their respective fields, from brand strategy, service and digital product design, brand design and communication.


Legion Brand Services

What’s the difference?

At Legion we believe that a great brand strategy should go beyond the bounds of traditional brand communication. It should explore multiple growth opportunities reflecting the brand today, with a roadmap to the future.


Rebranding: Joy

Brand Strategy | Brand Identity Design
Brand Guidelines | Brand Rollout

Our experience

Our team’s experience runs deep across many industries including resources, commercial, banking and insurance, airline, fintech, entertainment, FMCG, tourism, airlines, telecoms and many start-ups.

About us.

Legion is new to the world. But our team is not – we are a collective of accomplished leaders in acclaimed consultancies, agencies and digital products around the globe.

We’ve come together to offer clients high-impact growth opportunities and to help them deliver on that growth.

Looking for your brand’s white space?