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BRAND DESIGN AGENCY

Our globally recognised brand design team combines creative innovation with precision craftsmanship.

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OUR TEAM OF BRAND STRATEGISTS, CREATIVES AND SCIENTISTS SET THE WAY FOR  BRANDS TO BECOME CLEAR MARKET LEADERS.
Our globally recognised brand design team combines creative innovation with precision craftsmanship.
unforgettable

brand design

Where creativity meets precision, Legion’s Brand Design services are built to make your brand unforgettable. With a blend of creative vision and technical skill, our globally awarded team crafts distinctive identities, seamless digital assets, and compelling visuals that resonate. From brand identity to digital presence, each design we create is a step toward building your brand’s lasting impact in a crowded market.
systems
SYSTEMS

Brand Systems and Guidelines

To carve a unique position, brands need to be consistent and intentional in their visuals and messaging. Our brand systems and guidelines offer a structured approach to every interaction, from logo applications to graphic systems use, building a consistent brand narrative.
brand creative
brand creative

BRAND
naming

A strong brand name is more than a label; it’s the first step in defining a unique space in the market. Our approach to brand naming focuses on creating names that capture the brand's story and invite curiosity.
design
design

Product
Design

Product design must go beyond aesthetics to deliver meaning and function. Our product design services are aimed at transforming products into brand ambassadors that engage users and live the brand experience.
design
design

Communication Design

Communication design elevates brand messaging through visuals that connect, inspire, and inform. From digital graphics, brand collateral and physical campaigns, we create designs that clarify and amplify a brand’s essence, giving it the space to be understood and remembered.
our work

projects

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VIEW
case
study
Full Brand Development

Joy

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case
study
Brand Identity Design

Republica

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case
study
Creative Campaign

Durex

TO LEAD

Your Market

With every strategy, we start by identifying untapped market potential and clarifying your brand’s true potential. Through diagnostics and insights, we reveal where your brand can connect, inspire, and grow in the competitive landscape. We begin with a deep understanding of your commercial engine to build up your brand's growth opportunities.
INSIGHTS
INSIGHTS

NEWS & views

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CONTACT US

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BRAND DESIGN

FAQ

Got any
questions?

What is brand strategy, and how does it impact business growth?
How does Legion use brand research in strategy development?
What types of research methods do you use to gather insights?
How does a brand audit inform a strategy?
What is brand architecture, and why is it important?
What role does communication strategy play in brand development?
How does Legion’s brand strategy align with business goals?
How can brand evolution help my business stay competitive?
What’s the value of employer branding and EVP in a brand strategy?
Projects

recent Projects

Our recent projects showcase the impact of strategic brand leadership. By focusing on brand strategy, we've helped brands across industries discover white space, refine their brand positioning, and secure a lasting competitive advantage. See how our strategic insights and targeted execution have empowered businesses to lead with clarity and confidence, setting them apart in the market.
23
Completed Projects
12
Satisfied Clients

Joy

DISCOVER
2024
-
Full Brand Development
Joy
Joy
Joy
Joy
Joy
Joy
Joy
Joy
Joy
Joy
Joy
Joy
Joy
Joy
Joy
Joy
Joy
Joy

Republica

DISCOVER
2024
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Brand Identity Design
Republica
Republica
Republica
Republica
Republica
Republica
Republica
Republica
Republica
Republica
Republica
Republica
Republica
Republica
Republica
Republica
Republica
Republica

Durex

DISCOVER
2018
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Creative Campaign
Durex
Durex
Durex
Durex
Durex
Durex
Durex
Durex
Durex
Durex
Durex
Durex
Durex
Durex
Durex
Durex
Durex
Durex

Mycro

DISCOVER
2024
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Brand Evolution
Mycro
Mycro
Mycro
Mycro
Mycro
Mycro
Mycro
Mycro
Mycro
Mycro
Mycro
Mycro
Mycro
Mycro
Mycro
Mycro
Mycro
Mycro

A&G

DISCOVER
2022
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Communication Strategy
A&G
A&G
A&G
A&G
A&G
A&G
A&G
A&G
A&G
A&G
A&G
A&G
A&G
A&G
A&G
A&G
A&G
A&G

1st

DISCOVER
2018
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CSI Brand Strategy
1st
1st
1st
1st
1st
1st
1st
1st
1st
1st
1st
1st
1st
1st
1st
1st
1st
1st
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Insights Highlights

OUR THOUGHTS

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Read Article
December 5, 2024

The Hidden ROI of Brand Architecture: Why Your Portfolio Strategy Determines Market Success

Discover how strategic brand architecture drives business success by aligning commercial ambitions with consumer expectations. This article explores Australian examples and global insights to reveal the hidden ROI of a well-structured brand portfolio.
Read Article
November 27, 2024

Scaling Without Breaking: Expanding Brands With Strategic Guidelines

Discover how strategic brand guidelines are the secret to scaling your business without losing identity or trust. From Airbnb's early challenges to Coca-Cola's regional success, learn actionable insights and proven strategies to expand with confidence and consistency.
Read Article
November 19, 2024

Time-Traveling Brands: Influencing the Past, Present, and Future

Revealing how visionary brands honor their heritage, resonate authentically today, and shape future consumer expectations, this article delves into sophisticated commercial strategies intertwined with deep human insights. Offering a litmus test for greatness in brand strategy, it explores how to create lasting impact by blending innovation with timeless human truths—ensuring your brand doesn't just participate in the market but defines it across generations.

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