brand identity SYSTEMS

Every great brand needs a cohesive system that maintains its integrity and recognisability across all touchpoints. Legion’s Brand Systems & Guidelines create a structured foundation that ensures your brand’s visual and verbal elements are seamlessly applied. We empower brands with the tools to deliver a unified message, making sure each interaction reinforces the brand’s unique space in the market.

Our process begins with a detailed understanding of your brand’s identity and vision. We then create a tailored set of guidelines, covering everything from logo placement and colour specifications to tone of voice and brand mnemonics. Our brand systems provide clear instructions while allowing for adaptability, ensuring that your brand’s visual language is consistently applied while remaining responsive to the context. Our comprehensive approach means your brand not only looks cohesive but also communicates with clarity and purpose.