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ONE TEAM,
FOUR CONTINENTS

We’re headquartered in Perth, Australia, with a team of specialists and clients spanning the globe. From Sydney to New York, London to Cape Town, our diverse expertise meets diverse brand challenges, creating a refreshing blend of perspectives and insights. This global reach allows us to approach each project with a unique lens, delivering innovative solutions that resonate across markets and cultures. At Legion, we thrive on collaboration and creativity, bringing the best minds together to build brands that lead the way, no matter where in the world they’re based.
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beyond values

Our PRINCIPLES

connect with yourself

At Legion, we believe that authentic leadership starts within. By staying true to your values and passions, you create brands that are not only impactful but also deeply resonant. Self-awareness fuels creativity and drives meaningful connections with others.

inspire with the human truth

We ground our strategies in the real-world experiences and emotions of people. By tapping into these universal truths, we craft brands that connect on a deeper level, inspiring trust, loyalty, and meaningful engagement.

focus on impact

We measure success by the tangible impact we create. Every decision we make is driven by the goal of delivering results that matter—whether it’s in driving growth, fostering engagement, or leading change.

Spread happiness

Happiness isn’t just a byproduct of great work—it’s the fuel that drives it. At Legion, we believe that when our team feels supported and fulfilled, they create their best work. That’s why we foster a work environment that prioritizes well-being and positivity.
The Team

Our TEAM

BRAD DESSINGTON
Brad Dessington
MANAGING DIRECTOR
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Brad is an accomplished leader in brand strategy, product innovation, and business scaling, with a rich career spanning multiple industries across the globe. Brad has a proven track record of driving brand growth and leadership for top-tier clients and many scale-ups. His experience includes founding and leading Rogue Brand Agency, where he worked with notable brands such as Disney, Barclays, and Durex. Brad has also played pivotal roles in the creation of innovative digital products, and AI technologies. Known for his strategic insight, Brad is passionate about building strong, impactful brands that lead in their markets. His global expertise, including USA, UK, South Africa, Australia and beyond, makes him a trusted partner for businesses aiming to achieve true brand leadership.
AMY Longobardi
Amy
projects and ops director
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Amy is the Project and Operations Director at Legion, where she plays a critical role in driving the success of client engagements and ensuring the smooth operation of the agency. With a strong background in project management and operational excellence, Amy has a proven track record of delivering complex projects on time and within budget, while maintaining the highest standards of quality.
GEORGE CHEN
George Team
COMMUNICATION STRATEGY LEAD
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George is the Creative Communications Strategy Lead at Legion, with a distinguished background in strategic marketing and brand communication. Having held key roles at Rogue Brand Agency and The Armoury, George has worked on major global brands such as BMW, Barclays, and Standard Bank. His expertise lies in blending creative vision with strategic insight, ensuring every brand message is impactful and aligned with business goals. At Legion, George drives the development of communication strategies that resonate deeply with audiences and elevate brand presence globally
BETH DESSINGTON
Beth Dessington
CONSULTING CREATIVE DIRECTOR
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Beth is a talented Creative Director and Designer with a career that has garnered recognition from industry leaders, including nominations at Cannes Lions. Beth has played a key role in shaping campaigns for well-known brands like McDonald’s, Samsung, Unilever, and Tanqueray Gin. Her experience includes working as Creative Director with top agencies such as Leo Burnett, where she has consistently delivered creative solutions that resonate with audiences. At Legion, Beth is the consulting Creative Director dedicated to guiding the creative team to produce work that is both impactful and thoughtfully crafted.  
PAUL BINIKOS
Paul Binikos
BUSINESS GROWTH DIRECTOR
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As Consulting Business Growth Director at Legion, Paul Binikos brings over 20 years of experience leading teams and driving success across globally recognised agencies like TBWA, Wunderman Thompson, and Halo. Paul has played a pivotal role in leading agencies to prestigious accolades, including Cannes Grand Prix wins and recognition for Best Client-Agency Partnerships. His leadership has consistently delivered business growth, doubled revenues, and strengthened market positions, making him a trusted strategist and innovator. At Legion, Paul will focus on driving growth, expanding partnerships, and ensuring the Lab’s continued success in building breakthrough brands.
our experts

SPECIALIST LEADS

dr thomas oostuhuizen
Thomas Team
lead: advanced marketing
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Thomas is an accomplished marketing expert with a Ph.D. in Marketing and an advanced MIT qualification. Recognised as a global thought-leader in brand and marketing, he has over 40 brand launches to his credit, 14 of which started from whiteboard concepts. As a global consultant, Thomas has worked with high-profile clients, including WPP, Emirates and listed companies on the NYSE and JSE. He has also authored The Brand Book and served as an Extra-Ordinary Professor at the University of Johannesburg. With extensive leadership in community upliftment programmes and mentorship, Thomas’s contributions span 43 countries, emphasising both innovation and commercial impact.
cam sinclair
Cam team
lead: growth marketing
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Cam Sinclair is a high-impact growth marketer with 20 years of experience, including 10 years running his growth marketing agency, Ammo Marketing, where he hosts the Weird Growth podcast, exploring founders' unique growth stories. He has scaled over 300 tech startups and led growth strategies, with a strong political background, having worked on 15 election campaigns across Australia and the USA. Cam is well-connected within Australia’s startup, venture capital, business, government, and media sectors. A 2022 WA Business News 40 under 40 nominee, he has worked with brands like VGW, WeMoney, Bamboo, Finch, and Binance.

Open positions

Role
Time
Salary
Workmode
Details
Brand and Digital Experience Designer
Full Time
$95,000 - 120,000
Hybrid
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Senior Brand Designer
Full Time
$90,000 - $115,000
Hybrid
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LEGION BRAND LAB,
4 Southport St,
West Leederville WA 6007
+61 423 956 234
TEAM@THELEGION.AU
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