PRIVACY POLICY

At Legion Brand Labs (“Legion,” “we,” “us,” or “our”), we respect and protect your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website or engage with our services. As a Perth-based brand consultancy and agency with a global reach, we are committed to transparency and compliance with privacy regulations, including the Australian Privacy Act 1988 and applicable data protection laws.By accessing our website or using our services, you consent to the practices described in this Privacy Policy.
Information We Collect
We may collect personal information from you in several ways, including but not limited to:

Information You Provide Directly
Contact Information: Name, email address, phone number, and postal address when you fill out forms on our website (e.g., contact forms, newsletter sign-ups).
Business Information: Information related to your company or organisation when engaging with our services.
Communication Data: Information you provide when you correspond with us via email, phone, or through our website.

Automatically Collected Information

We employ several digital tools to monitor website usage, including:
Cookies and Tracking Technologies: We use cookies, pixels, and similar tracking technologies to enhance user experience and collect information about how you interact with our website. This may include:
- IP addressBrowser type and version
- Time zone settingsOperating system
- Referring and exit pages
- Pages viewed on our site
- Time spent on pages
- Analytics Tools

We use services such as Google Analytics and other digital marketing tools to analyze website traffic, user behavior, and improve our services.c. Third-Party InformationWe may receive personal information about you from third-party sources, such as:Social media platforms (if you engage with us via these platforms)Business partners or affiliates who share information in the course of providing our services.
How We Use Your Information
We collect and use personal information for the following purposes:

Providing Services: To respond to inquiries, provide requested services, or deliver relevant brand consulting and communication solutions.
Improving Website Experience: To analyze website performance and user behavior to improve website functionality and user experience.
Marketing and Communication: To send marketing materials, newsletters, or other information we believe may be of interest to you. You can opt out of receiving these communications at any time.
Compliance: To comply with legal and regulatory obligations under Australian law and any applicable international regulations.
Sharing of Personal Information
We may share your personal information under the following circumstances:

Service Providers: We may share your information with third-party vendors or service providers who assist us with website hosting, data analysis, email services, and customer service.
Legal Requirements: We may disclose personal information if required by law, such as to comply with legal obligations, prevent fraud, or protect the safety and rights of Legion, our employees, and our users.
Business Transfers: If Legion is involved in a merger, acquisition, or asset sale, your personal information may be transferred as part of that transaction.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website and collect information about how you use it.
What Are Cookies?: Cookies are small text files that are stored on your device when you visit a website. They help us understand how visitors engage with our website and enhance your browsing experience.
Types of Cookies We Use:Essential Cookies: Necessary for the basic functionality of our website.
Performance and Analytics Cookies: Used to collect data on website traffic and user interaction.
Marketing and Targeting Cookies: Used to display relevant advertisements and track the effectiveness of our marketing campaigns.You can control or disable cookies through your browser settings, although disabling cookies may limit some functionalities of our website.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law. When no longer needed, we will securely delete or anonymize your data.
Data Security
We take the security of your personal information seriously and implement industry-standard security measures to protect against unauthorized access, disclosure, or misuse. These measures include encryption, secure servers, and access controls. However, no online system can be completely secure, and we cannot guarantee the absolute security of your information.
Your Rights and Choices
Depending on where you are located and the applicable privacy laws, you may have certain rights regarding your personal information:

Access: You have the right to access and request copies of your personal information.
Correction: You may request that we correct any inaccurate or incomplete personal information.
Deletion: You may request that we delete your personal information, subject to certain exceptions.
Opt-Out: You can opt out of receiving marketing communications from us at any time.
Cookies: You can control cookie preferences through your browser settings.To exercise any of these rights, please contact us using the information provided in the "Contact Us" section.

International Data Transfers
Legion is based in Australia, but we operate with a global network of clients and partners. If you are accessing our website or services from outside Australia, please note that your information may be transferred to and stored in Australia or other jurisdictions. We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy.
Third-Party Links
Our website may contain links to third-party websites, plugins, or services. Please be aware that we are not responsible for the privacy practices of these third-party sites. We encourage you to read their privacy policies before engaging with them.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated version on our website with the effective date of the change. Your continued use of our website after the changes are made will constitute your acceptance of the updated policy.
Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:

Legion Brand Labs
Email: team@thelegion.au
Phone: +61 423 956 234
Address: 4 Southport Street,
West Leederville, Perth, WA, 6007
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