INSIDE, OUT

BUILD FROM WITHIN

A strong employer brand does more than attract top talent—it builds loyalty and cultivates a unified team that embodies your brand’s vision. Legion’s Employer Branding & EVP services position your business as a destination workplace, where values align with action and employees feel inspired to contribute to a shared purpose.
YOUR MOST VALUABLE ASSETS

SHARED VALUE

Employer Branding is the image and reputation of a company as a place to work. It combines workplace culture, values, and vision, shaping how current and prospective employees perceive it. An effective Employer Value Proposition (EVP) represents the mutual benefits and values shared between employer and employee, clearly communicating what makes working at your company unique and rewarding. Together, these elements drive engagement, attract top talent, and foster a cohesive internal culture that resonates externally, amplifying the brand’s voice in every interaction.
EXPERIENCE IN

BUILDING CULTURE

Legion’s globally recognised team brings deep expertise in building compelling internal brands. With a blend of strategic insight and creative execution, our approach to Employer Branding & EVP ensures your organisation’s culture becomes a powerful extension of your brand, inspiring loyalty and energising your team. Partner with Legion to build an employer brand that’s as distinctive as it is authentic.
approach

how we do it

At Legion, we start by understanding your company’s culture, values, and goals. Through stakeholder interviews, cultural diagnostics, and employee insights, we create an Employer Branding and EVP strategy that reflects what your business truly stands for. We position your workplace as a unique environment where people feel valued and aligned with a purpose greater than their role. From internal communications to recruitment messaging, we ensure each element of the employee experience reinforces a brand story that’s both aspirational and genuine.

let's talk strategy, today

big thinking

perth, global

As a premier brand consultancy in Perth, Legion designs Employer Branding and EVP strategies that resonate locally and scale globally. We understand the needs of Perth-based businesses, creating employer brands that attract talent across Western Australia and beyond. For companies in Perth looking to differentiate their workplace culture, Legion’s Employer Branding services establish meaningful connections and build workplace pride.
FAQ

Got any
questions?

What is employer branding, and why does it matter?
What is an EVP, and how does it relate to employer branding?
How does Legion develop an EVP?
Why is employer branding important for recruitment?
How can employer branding impact employee retention?
What role does internal communication play in employer branding?
How does employer branding support external brand perception?
How often should an EVP be reviewed?
How does Legion’s approach differ in employer branding?
Insights Highlights

OUR THOUGHTS

Read Article
November 6, 2024

Cancel-Proofing Your Brand: The Rise of Radical Transparency

As scrutiny intensifies, brands that thrive are those willing to tackle criticism with transparency and truth. Discover how a strong sense of purpose, radical transparency, and unwavering integrity can transform public backlash into opportunities for building deeper trust and resilience. Learn the key principles for creating a cancel-proof brand that earns loyalty through authenticity and accountability.
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November 5, 2024

What is Today’s Gold Standard for Brand Strategy?

Discover the gold standard in brand strategy and learn how today's top brands create and dominate unique "white spaces" in the market. This comprehensive article explores the evolution of brand strategy, essential components for modern success, and what truly sets strategic leaders apart from the competition.
Read Article
November 5, 2024

The Netflix Effect: Personalising Employer Branding in the Age of Algorithms

This article delves into how organisations can transform their talent attraction and retention strategies by adopting the personalised experiences popularised by platforms like Netflix. Discover how data-driven insights and ethical algorithms can revolutionise the candidate journey and employee engagement, setting your organisation apart in a competitive market.

let's chat brandREACH OUT NOW

LET'S CHAT BRAND, TODAY