Employer Branding is the image and reputation of a company as a place to work. It combines workplace culture, values, and vision, shaping how current and prospective employees perceive it. An effective Employer Value Proposition (EVP) represents the mutual benefits and values shared between employer and employee, clearly communicating what makes working at your company unique and rewarding. Together, these elements drive engagement, attract top talent, and foster a cohesive internal culture that resonates externally, amplifying the brand’s voice in every interaction.