a brand,

beyond the logo

Brand identity is more than just a logo—it’s a complete visual and experiential language that brings a brand to life. Legion’s Brand Identity Design services craft cohesive identities that don’t just look unique but resonate deeply. We help brands communicate their story across every touchpoint, creating an identity that is powerful, recognisable, and true to its core.
unforgettable

Brand Identity Design

Brand identity design encompasses the visual, verbal, and sensory elements that make a brand distinct. It extends from logos and colour palettes to typography, imagery, and brand mnemonics that define the brand’s voice and personality. More than just a collection of assets, brand identity design is a strategic framework that builds coherence and recognisability. A strong identity is adaptable yet consistent, ensuring the brand communicates effectively across all channels, from digital interfaces to physical experiences.
stand out

Crafted for Recognition

We build identities that capture attention and leave a lasting impression. Our difference lies in creating identities that are as strategic as they are creative. Every element is thoughtfully crafted to reinforce the brand’s essence, ensuring that each interaction adds depth to the brand story. With Legion Brand Lab, brands achieve a distinctive presence that not only fits their current market but positions them for future success.
professional identities

Precision in Process

Our to Brand Identity Design starts with an in-depth exploration of the brand’s values, audience, and goals. We develop a unified design system, complete with guidelines that make it easy to apply consistently across platforms. This includes establishing visual mnemonics, crafting versatile brand assets, and building detailed style guides that ensure every touchpoint is aligned. From logo creation to typography selection, we bring precision and creativity together to forge identities that endure.

let's talk DESIGN, today

big thinking

perth, global

As a trusted brand agency in Perth, Legion crafts brand identities that resonate locally and globally. We bring our expertise in brand design to Perth and Global businesses, creating memorable visuals and cohesive systems that stand out in the competitive Australian market and beyond. For brands ready to establish a recognisable presence, our Identity Design services offer a comprehensive approach to building lasting brand value.
FAQ

Got any
questions?

What is brand identity design, and why is it important?
How does brand identity differ from a logo?
Why does my brand need a unified identity?
What does Legion’s brand identity design process include?
What are brand mnemonics, and how do they contribute to brand identity?
How do brand guidelines support brand identity?
How adaptable is Legion’s brand identity design across various platforms?
How often should a brand update its identity design?
What role does audience research play in identity design?
Insights Highlights

OUR THOUGHTS

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November 19, 2024

Time-Traveling Brands: Influencing the Past, Present, and Future

Revealing how visionary brands honor their heritage, resonate authentically today, and shape future consumer expectations, this article delves into sophisticated commercial strategies intertwined with deep human insights. Offering a litmus test for greatness in brand strategy, it explores how to create lasting impact by blending innovation with timeless human truths—ensuring your brand doesn't just participate in the market but defines it across generations.
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November 14, 2024

Redefining Grit: Lessons from Iconic Brands for Perth’s Mining and Industrial Sector

Can Perth’s mining and industrial brands transform pragmatic grit into iconic branding? Explore how authenticity, innovation, and a refined brand strategy can redefine these resilient industries, inspired by global icons like Harley-Davidson and Caterpillar.
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November 10, 2024

Strategic Brand Integration in M&A: A Senior Leader’s Guide

This guide equips senior leaders to transform the complexities of M&A into lasting commercial strength. With insights on building cohesive brand portfolios, aligning commercial strategies, and driving growth through purposeful brand evolution, it reveals how to harness brand potential for a competitive edge and sustainable success.

let's chat brandREACH OUT NOW

LET'S CHAT BRAND, TODAY