a brand,

beyond the logo

Brand identity is more than just a logo—it’s a complete visual and experiential language that brings a brand to life. Legion’s Brand Identity Design services craft cohesive identities that don’t just look unique but resonate deeply. We help brands communicate their story across every touchpoint, creating an identity that is powerful, recognisable, and true to its core.
unforgettable

Brand Identity Design

Brand identity design encompasses the visual, verbal, and sensory elements that make a brand distinct. It extends from logos and colour palettes to typography, imagery, and brand mnemonics that define the brand’s voice and personality. More than just a collection of assets, brand identity design is a strategic framework that builds coherence and recognisability. A strong identity is adaptable yet consistent, ensuring the brand communicates effectively across all channels, from digital interfaces to physical experiences.
stand out

Crafted for Recognition

We build identities that capture attention and leave a lasting impression. Our difference lies in creating identities that are as strategic as they are creative. Every element is thoughtfully crafted to reinforce the brand’s essence, ensuring that each interaction adds depth to the brand story. With Legion Brand Lab, brands achieve a distinctive presence that not only fits their current market but positions them for future success.
professional identities

Precision in Process

Our to Brand Identity Design starts with an in-depth exploration of the brand’s values, audience, and goals. We develop a unified design system, complete with guidelines that make it easy to apply consistently across platforms. This includes establishing visual mnemonics, crafting versatile brand assets, and building detailed style guides that ensure every touchpoint is aligned. From logo creation to typography selection, we bring precision and creativity together to forge identities that endure.

let's talk DESIGN, today

big thinking

perth, global

As a trusted brand agency in Perth, Legion crafts brand identities that resonate locally and globally. We bring our expertise in brand design to Perth and Global businesses, creating memorable visuals and cohesive systems that stand out in the competitive Australian market and beyond. For brands ready to establish a recognisable presence, our Identity Design services offer a comprehensive approach to building lasting brand value.
FAQ

Got any
questions?

What is brand identity design, and why is it important?
How does brand identity differ from a logo?
Why does my brand need a unified identity?
What does Legion’s brand identity design process include?
What are brand mnemonics, and how do they contribute to brand identity?
How do brand guidelines support brand identity?
How adaptable is Legion’s brand identity design across various platforms?
How often should a brand update its identity design?
What role does audience research play in identity design?
Insights Highlights

OUR THOUGHTS

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November 6, 2024

Cancel-Proofing Your Brand: The Rise of Radical Transparency

As scrutiny intensifies, brands that thrive are those willing to tackle criticism with transparency and truth. Discover how a strong sense of purpose, radical transparency, and unwavering integrity can transform public backlash into opportunities for building deeper trust and resilience. Learn the key principles for creating a cancel-proof brand that earns loyalty through authenticity and accountability.
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November 5, 2024

What is Today’s Gold Standard for Brand Strategy?

Discover the gold standard in brand strategy and learn how today's top brands create and dominate unique "white spaces" in the market. This comprehensive article explores the evolution of brand strategy, essential components for modern success, and what truly sets strategic leaders apart from the competition.
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November 5, 2024

The Netflix Effect: Personalising Employer Branding in the Age of Algorithms

This article delves into how organisations can transform their talent attraction and retention strategies by adopting the personalised experiences popularised by platforms like Netflix. Discover how data-driven insights and ethical algorithms can revolutionise the candidate journey and employee engagement, setting your organisation apart in a competitive market.

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LET'S CHAT BRAND, TODAY