What is a brand agency, and what do they do?

A brand agency focuses on building the foundation and positioning of a brand, developing aspects like brand strategy, positioning, and visual identity. By contrast, a marketing agency promotes the brand through campaigns and strategies aimed at customer acquisition and engagement. While brand agencies ensure the brand’s core values and image are clear, marketing agencies implement tactical campaigns that drive growth, like social media, digital advertising, and SEO.

How is a brand agency different from a marketing agency?

A brand agency focuses on building the foundation and positioning of a brand, developing aspects like brand strategy, positioning, and visual identity. By contrast, a marketing agency promotes the brand through campaigns and strategies aimed at customer acquisition and engagement. While brand agencies ensure the brand’s core values and image are clear, marketing agencies implement tactical campaigns that drive growth, like social media, digital advertising, and SEO.

What is the benefit of working with an agency that has specialist access?

Access to a network of specialists allows agencies to offer a wider range of skills, ensuring that each project element receives expert attention without compromising quality.

How can branding agencies support startups and multinationals?

Agencies experienced with both startups and established brands can provide scalable strategies suited to each growth stage, offering foundational or complex solutions as needed.

perth brand agency/

we're a perth branding agency with an award wining team spanning brand strategy and design, with a deep drive to redefine how brands become breakthrough brands.

We do Product Design. A TEAM OF DESIGNERS AND PRODUCERS SPECIALISING IN CREATING HIGH-IMPACT EVENTS AND ENVIRONMENTS

we're a perth branding agency with an award wining team spanning brand strategy and design, with a deep drive to redefine how brands become breakthrough brands.

GLOBALLY EXPERIENCED

BRAND SPECIALISTS

Legion Brand Lab, your Perth Brand Agency. We’re experts in brand strategy and design, driven by the belief that bold creativity and strategic insight can redefine what’s possible. At Legion, we shape new opportunities for growth, helping companies stand out and thrive in ever-changing markets.

2024

1st

we're all about

BOLD, BRAVE BRANDING

We’re experts in brand strategy and design, driven by the belief that bold creativity and strategic insight can redefine what’s possible. At Legion, we don’t just design brands; we shape new opportunities for growth, helping companies stand out and thrive in ever-changing markets.

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STRATEGIC BRAND

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BRAND PARTNERS

Legion Brand Lab isn’t just another branding agency we’re a committed partner in shaping your brand’s potential. We work closely with you to unlock new opportunities, turning ambition into reality. Together, we push boundaries, creating brands that don’t just adapt but set the pace in an ever-changing world.

WORKING WITH AN AGENCY

Clients

CLIENTS AND GOOD PARTNERS

“An invaluable business partner to any Marketing and Communication team.”

JULIET DICKSON

GM BARCLAYS

"I’ve worked with a number of experienced brand and product strategic minds, they are my first preference."

AMANDA DENTON

DIVISIONAL DIRECTOR: GROUP MARKETING, COMMUNICATION AND CUSTOMER RELATIONS

"The Legion team delivers exceptional work to an incredibly high standard – and they're fantastic to work with."

phoebe adams

head of joy

your next step in

BRAND EVOLUTION

At Legion Brand Lab, we specialise in evolving brands, whether it’s about reinvigorating a tired identity or embarking on a complete rebrand. Based in Perth, our branding agency helps businesses rediscover their core essence and transform it into a compelling narrative that resonates. We dig deep to understand where your brand has been and where it needs to go, crafting strategies and designs that breathe new life into your brand. From fresh visuals to renewed messaging, we ensure your brand stays dynamic and relevant in a changing market.

choosing a brand agency

WORKING RELATIONSHIPS

Partnership, Not Projects

When choosing a brand agency, consider their approach to client relationships. A true strategic partner views your brand as a long-term journey, working collaboratively and keeping your goals central to the process. This means open communication, regular updates, and a commitment to evolving with your business needs - unlike a purely transactional project where deliverables are completed and handed over. A partner agency remains engaged, proactive, and deeply invested in the brand’s success.

PRICING & BILLING

Value-Based vs Hourly Fees

Billing models in branding can vary widely. Some agencies offer hourly or retainer fees, which can provide flexibility but may not directly correlate with the value provided. Value-based billing, by contrast, focuses on the outcomes and impact of the project rather than time spent. When selecting an agency, assess which billing approach aligns best with your expectations and goals, ensuring the pricing structure reflects the project’s importance and anticipated results.

Experience and Expertise

Local and Global Reach

Experience is critical in a brand agency. Look for a mix of local knowledge and global insights, as agencies with diverse backgrounds can bring valuable perspectives to your brand’s positioning. An agency with experience across various industries and markets can offer strategies that consider both local dynamics and international standards, providing a balanced approach that benefits brands seeking to grow both locally and beyond.

Recognition and Awards

Award-Winning Quality

Industry accolades and recognitions are often a good indicator of an agency’s credibility and the quality of its work. Awards can reflect an agency’s commitment to innovation, creativity, and excellence. However, it’s equally important to review their body of work and client feedback. An agency and its team members recognised by industry bodies is likely to uphold high standards, bringing creativity and reliability to each project.

ACCESS TO SPECIALIST

Beyond In-House Teams

Some agencies operate solely with in-house teams, while others engage external specialists to cover a wider range of skills. Agencies with access to a network of specialists in areas like design, marketing, and communications offer flexibility, enabling them to tailor projects to your unique needs without compromising quality. When assessing an agency, ask about their access to external experts and how they ensure that every aspect of your project receives the best possible attention.

Strategy Sophistication

Startups to Multinationals

Agencies that can work with both startups and established brands bring a sophisticated understanding of brand needs at every stage of growth. Consider whether the agency has the capability to scale its approach according to your needs, offering foundational strategies for emerging brands or complex solutions for multinational organisations. A flexible agency with experience across different growth stages is well-positioned to adapt to changing business demands.

Knowledge Breadth

From Research to Rollout

A full-service approach to branding encompasses everything from initial research and diagnostics to brand communication and campaign rollout. Agencies with a comprehensive understanding of the entire brand lifecycle can ensure consistency, alignment, and impact across every touchpoint. If your brand requires a cohesive experience, look for an agency that offers a holistic approach, from diagnostics to audience engagement.

Industry Partnerships

Collaborating with Experts

The ability to work seamlessly with complementary experts, such as digital marketers, PR teams, and content specialists, is essential in today’s dynamic market. Agencies that foster strong industry partnerships can provide specialised skills as needed, enhancing the quality and reach of your brand efforts. Rather than looking for a “jack of all trades,” seek agencies that build and leverage strategic partnerships for optimal results.

FAQ

choosing a brand agency.

Insights Highlights

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November 19, 2024

Time-Traveling Brands: Influencing the Past, Present, and Future

Revealing how visionary brands honor their heritage, resonate authentically today, and shape future consumer expectations, this article delves into sophisticated commercial strategies intertwined with deep human insights. Offering a litmus test for greatness in brand strategy, it explores how to create lasting impact by blending innovation with timeless human truths—ensuring your brand doesn't just participate in the market but defines it across generations.

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November 14, 2024

Redefining Grit: Lessons from Iconic Brands for Perth’s Mining and Industrial Sector

Can Perth’s mining and industrial brands transform pragmatic grit into iconic branding? Explore how authenticity, innovation, and a refined brand strategy can redefine these resilient industries, inspired by global icons like Harley-Davidson and Caterpillar.

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November 10, 2024

Strategic Brand Integration in M&A: A Senior Leader’s Guide

This guide equips senior leaders to transform the complexities of M&A into lasting commercial strength. With insights on building cohesive brand portfolios, aligning commercial strategies, and driving growth through purposeful brand evolution, it reveals how to harness brand potential for a competitive edge and sustainable success.

think big with

GLOBAL BRANDING, IN PERTH

The team at Legion Brand Lab brings together a blend of specialised expertise and global acclaim, making us more than just a Perth-based branding agency. We are a collective of award-winning innovators who excel in crafting strategic and creative brand solutions that push boundaries. With insights shaped by our experience on the world stage, we’re driven to help brands not just stay relevant but lead. Our approach combines deep industry understanding with a forward-thinking mindset to create brands that thrive locally and resonate globally.

perth brand agency/

we're a perth branding agency with an award wining team spanning brand strategy and design, with a deep drive to redefine how brands become breakthrough brands.

BRAND SPECIALISTS

Joy

Republica

Durex

Mycro

A&G

1st

BOLD, BRAVE BRANDING

NEWS & views

LET'S CONNECT

STRATEGIC BRAND

BRAND DESIGN

BRAND PARTNERS

CLIENTS AND GOOD PARTNERS

BRAND EVOLUTION

choosing a brand agency

WORKING RELATIONSHIPS

Partnership, Not Projects

PRICING & BILLING

Value-Based vs Hourly Fees

Experience and Expertise

Local and Global Reach

Recognition and Awards

Award-Winning Quality

ACCESS TO SPECIALIST

Beyond In-House Teams

Strategy Sophistication

Startups to Multinationals

Knowledge Breadth

From Research to Rollout

Industry Partnerships

Collaborating with Experts

choosing a brand agency.

OUR THOUGHTS

Time-Traveling Brands: Influencing the Past, Present, and Future

Redefining Grit: Lessons from Iconic Brands for Perth’s Mining and Industrial Sector

Strategic Brand Integration in M&A: A Senior Leader’s Guide

GLOBAL BRANDING, IN PERTH

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