Structure with Purpose

Brand architecture defines the relationships between an organisation’s brands, sub-brands, products, and services. It provides a roadmap for managing complex brand portfolios by aligning each part to the brand’s overarching goals. Whether your business requires a house of brands approach, a branded house, or something in between, brand architecture ensures each entity reinforces the company’s vision while maintaining individual relevance.

Legion’s approach to brand architecture is about more than just hierarchy. We begin with in-depth diagnostics to understand your brand landscape, including product offerings, audience segmentation, and business objectives. Using a blend of market insights and strategic foresight, we create structures that enhance brand alignment and make each brand or sub-brand easy for customers to navigate and understand. Our method ensures that each element in your portfolio supports the overarching brand story, delivering a seamless experience across all touchpoints.

Our team is globally awarded for its expertise in building structured brand systems that stand the test of time. With experience across industries and regions, we bring a holistic approach to brand architecture that not only clarifies your brand’s structure but also amplifies its impact. Legion’s brand architecture solutions empower brands to navigate complexity with purpose, leading to stronger customer connections and cohesive growth.