your brand's

meaning magnet

A brand’s name is its first impression, setting the stage for everything that follows. Legion crafts names that embody the essence of a brand, capturing deep meaning, positioning it to stand out in Perth’s dynamic market and beyond. With each name, we help brands claim their place and speak directly to their audience, creating a lasting foundation in a competitive landscape.
DEFINING

BRAND names

Brand naming is a strategic process that goes beyond simple labels, developing names that encapsulate growth opportunities, personality, and market positioning. This service involves analysing audience insights, market trends, and the brand’s unique story to create a memorable and compelling name. From new ventures to brand evolutions, an effective brand name is crucial for building recognisability and forging emotional connections with audiences.
CRAFTING

NAMES THAT LEAD

We approach brand naming as an art and a science, blending creativity with strategy to craft names that resonate. We don't stop at a simply clever name, we make sure that it meets the reurmns for growth in your future brand architecture. Our team designs names that are not only unique but powerful in their simplicity, positioning brands in distinctive white spaces where they can lead and thrive. Whether it’s a bold new identity or a subtle evolution, Legion’s names make an impression that lasts, speaking to Perth audiences and far beyond.
comprehensive

Strategic & Memorable

Legion’s naming process is rooted in strategic insights and deep market understanding. We begin by examining your brand’s growth opportunity, differentiation, and positioning, developing a curated selection of names that reflect its core values and future potential. Each name is crafted for memorability, relevance, and trademark readiness, aligning seamlessly with your brand’s long-term strategy. Our goal is to provide names that are adaptable and impactful across all touchpoints - from digital platforms to physical spaces.

let's talk DESIGN, today

big thinking

perth, global

As a top brand agency in Perth, Legion’s Brand Naming services create distinctive, memorable names that capture a brand’s essence. With a deep understanding of Perth’s business landscape, we bring global expertise to local brands, ensuring names that resonate locally and scale internationally. For companies in Perth and beyond, Legion’s approach to brand naming provides the strategic insight and creative skill to establish lasting brand identities.
FAQ

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questions?

What is brand naming, and why is it important for a brand’s success?
What makes a great brand name?
How does Legion approach the brand naming process?
Can Legion help with trademarking the brand name?
How does brand naming support market positioning?
What’s the difference between brand naming and rebranding?
How long does Legion’s brand naming process take?
Can Legion assist with naming product lines and services?
How does audience research impact the naming process?
Insights Highlights

OUR THOUGHTS

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November 6, 2024

Cancel-Proofing Your Brand: The Rise of Radical Transparency

As scrutiny intensifies, brands that thrive are those willing to tackle criticism with transparency and truth. Discover how a strong sense of purpose, radical transparency, and unwavering integrity can transform public backlash into opportunities for building deeper trust and resilience. Learn the key principles for creating a cancel-proof brand that earns loyalty through authenticity and accountability.
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November 5, 2024

What is Today’s Gold Standard for Brand Strategy?

Discover the gold standard in brand strategy and learn how today's top brands create and dominate unique "white spaces" in the market. This comprehensive article explores the evolution of brand strategy, essential components for modern success, and what truly sets strategic leaders apart from the competition.
Read Article
November 5, 2024

The Netflix Effect: Personalising Employer Branding in the Age of Algorithms

This article delves into how organisations can transform their talent attraction and retention strategies by adopting the personalised experiences popularised by platforms like Netflix. Discover how data-driven insights and ethical algorithms can revolutionise the candidate journey and employee engagement, setting your organisation apart in a competitive market.

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LET'S CHAT BRAND, TODAY