BREAKOUT MARKETING

PLAN FOR GROWTH

A strong marketing strategy is the blueprint for reaching the right audience at the right time, and in the right way. Legion’s Marketing Strategy service goes beyond campaigns—we shape strategies that reflect your brand’s vision and amplify its presence in the marketplace, giving each marketing effort focus and impact.
CHART TO COURSE

MARKET TO LEAD

Marketing strategy is the art of aligning brand goals with the most effective methods for engaging target audiences. It involves market analysis, audience segmentation, competitive assessment, and campaign planning. A well-crafted marketing strategy delivers a roadmap for growth, covering everything from audience touchpoints to channel selection. It enables a brand to maintain coherence while adapting to ever-evolving market conditions, allowing it to lead with purpose.
MESSAGE, MEDIUM, MEANING

AUDIENCE OBSESSED

With a team that’s globally awarded and locally attuned, we understand of magnifying a brand's message in the medium it is delivered, with a focus on building true meaning and preference. Legion brings innovation and strategic insight to every marketing plan. When you choose Legion, you gain a team obsessed with changing perceptions and growing customer affinity.
approach

how we do it

At Legion, we start with a thorough analysis of your brand’s market positioning, customer behaviours, and competitor strategies. By using this data, we create a targeted marketing strategy that resonates with the right people, guiding each campaign to reach maximum relevance and effectiveness. Our approach combines big-picture strategy with actionable steps, ensuring that your brand communicates with clarity and connects where it matters most.

let's talk strategy, today

big thinking

perth, global

As a top branding and marketing consultancy in Perth, Legion specialises in building tailored marketing strategies that drive results in Western Australia and around the world. With a deep understanding of Perth’s unique business landscape, we position your brand to connect locally and resonate globally. Whether you’re aiming to capture local market share or expand into new regions, our marketing strategy services offer the insight and precision your brand needs.
FAQ

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questions?

What is marketing strategy, and why is it essential for brand success?
How does Legion develop a marketing strategy?
How does a marketing strategy align with brand strategy?
What role does audience segmentation play in marketing strategy?
What’s the difference between marketing strategy and a marketing plan?
How can Legion’s marketing strategy drive brand growth?
How does Legion adapt marketing strategy for changing market conditions?
How do you measure the success of a marketing strategy?
Why is competitor analysis important in marketing strategy?
Insights Highlights

OUR THOUGHTS

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November 6, 2024

Cancel-Proofing Your Brand: The Rise of Radical Transparency

As scrutiny intensifies, brands that thrive are those willing to tackle criticism with transparency and truth. Discover how a strong sense of purpose, radical transparency, and unwavering integrity can transform public backlash into opportunities for building deeper trust and resilience. Learn the key principles for creating a cancel-proof brand that earns loyalty through authenticity and accountability.
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November 5, 2024

What is Today’s Gold Standard for Brand Strategy?

Discover the gold standard in brand strategy and learn how today's top brands create and dominate unique "white spaces" in the market. This comprehensive article explores the evolution of brand strategy, essential components for modern success, and what truly sets strategic leaders apart from the competition.
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November 5, 2024

The Netflix Effect: Personalising Employer Branding in the Age of Algorithms

This article delves into how organisations can transform their talent attraction and retention strategies by adopting the personalised experiences popularised by platforms like Netflix. Discover how data-driven insights and ethical algorithms can revolutionise the candidate journey and employee engagement, setting your organisation apart in a competitive market.

let's chat brandREACH OUT NOW

LET'S CHAT BRAND, TODAY