BREAKOUT MARKETING

PLAN FOR GROWTH

A strong marketing strategy is the blueprint for reaching the right audience at the right time, and in the right way. Legion’s Marketing Strategy service goes beyond campaigns—we shape strategies that reflect your brand’s vision and amplify its presence in the marketplace, giving each marketing effort focus and impact.
CHART TO COURSE

MARKET TO LEAD

Marketing strategy is the art of aligning brand goals with the most effective methods for engaging target audiences. It involves market analysis, audience segmentation, competitive assessment, and campaign planning. A well-crafted marketing strategy delivers a roadmap for growth, covering everything from audience touchpoints to channel selection. It enables a brand to maintain coherence while adapting to ever-evolving market conditions, allowing it to lead with purpose.
MESSAGE, MEDIUM, MEANING

AUDIENCE OBSESSED

With a team that’s globally awarded and locally attuned, we understand of magnifying a brand's message in the medium it is delivered, with a focus on building true meaning and preference. Legion brings innovation and strategic insight to every marketing plan. When you choose Legion, you gain a team obsessed with changing perceptions and growing customer affinity.
approach

how we do it

At Legion, we start with a thorough analysis of your brand’s market positioning, customer behaviours, and competitor strategies. By using this data, we create a targeted marketing strategy that resonates with the right people, guiding each campaign to reach maximum relevance and effectiveness. Our approach combines big-picture strategy with actionable steps, ensuring that your brand communicates with clarity and connects where it matters most.

let's talk strategy, today

big thinking

perth, global

As a top branding and marketing consultancy in Perth, Legion specialises in building tailored marketing strategies that drive results in Western Australia and around the world. With a deep understanding of Perth’s unique business landscape, we position your brand to connect locally and resonate globally. Whether you’re aiming to capture local market share or expand into new regions, our marketing strategy services offer the insight and precision your brand needs.
FAQ

Got any
questions?

What is marketing strategy, and why is it essential for brand success?
How does Legion develop a marketing strategy?
How does a marketing strategy align with brand strategy?
What role does audience segmentation play in marketing strategy?
What’s the difference between marketing strategy and a marketing plan?
How can Legion’s marketing strategy drive brand growth?
How does Legion adapt marketing strategy for changing market conditions?
How do you measure the success of a marketing strategy?
Why is competitor analysis important in marketing strategy?
Insights Highlights

OUR THOUGHTS

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November 19, 2024

Time-Traveling Brands: Influencing the Past, Present, and Future

Revealing how visionary brands honor their heritage, resonate authentically today, and shape future consumer expectations, this article delves into sophisticated commercial strategies intertwined with deep human insights. Offering a litmus test for greatness in brand strategy, it explores how to create lasting impact by blending innovation with timeless human truths—ensuring your brand doesn't just participate in the market but defines it across generations.
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November 14, 2024

Redefining Grit: Lessons from Iconic Brands for Perth’s Mining and Industrial Sector

Can Perth’s mining and industrial brands transform pragmatic grit into iconic branding? Explore how authenticity, innovation, and a refined brand strategy can redefine these resilient industries, inspired by global icons like Harley-Davidson and Caterpillar.
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November 10, 2024

Strategic Brand Integration in M&A: A Senior Leader’s Guide

This guide equips senior leaders to transform the complexities of M&A into lasting commercial strength. With insights on building cohesive brand portfolios, aligning commercial strategies, and driving growth through purposeful brand evolution, it reveals how to harness brand potential for a competitive edge and sustainable success.

let's chat brandREACH OUT NOW

LET'S CHAT BRAND, TODAY