THE RIGHT FOUNDATION

STRATEGIC LEADERSHIP

A clear brand strategy is the blueprint for success, establishing your brand’s purpose, positioning, and direction. At Legion, we don’t just create strategies; we carve out white space for your brand to grow with authority, shaping a path to market leadership.
setting the

FOUNDATION

Effective brand strategy starts with understanding - your audience, your competition, and your market. Legion’s Diagnostics and Insights service delivers foundational knowledge, revealing white space opportunities where your brand can lead and thrive. We turn complex data into actionable insights, empowering your brand with a clear path forward.
MARKET DYNAMICS

DIVE DEEP

Diagnostics and insights form the backbone of brand leadership. This service combines quantitative and qualitative research methods to provide a comprehensive view of your brand’s current positioning, audience preferences, and competitive landscape. By leveraging market diagnostics, executive interviews, brand audits, focus groups, and surveys, we create a robust understanding of where your brand stands and the opportunities it can seize. Our insights are designed to inform your strategy at every level, from initial positioning to long-term growth.
approach

how we do it

At Legion, we don’t just gather data; we transform it into a roadmap for growth. Our team conducts in-depth market diagnostics, stakeholder interviews, and targeted surveys to reveal the core motivations and needs of your audience. With these insights, we identify areas of untapped potential - your brand’s white space. By understanding your brand’s competitive environment, we deliver insights that guide strategic decisions, ensuring your brand is positioned for impact and market leadership.

let's talk strategy, today

big thinking

perth, global

As a Perth-based branding agency, Legion combines global experience with local market expertise to provide diagnostics and insights that drive real results. Our knowledge of the Perth market enables us to deliver insights tailored to your business and industry, creating strategies that resonate locally and scale globally. For Perth-based brands ready to lead, our diagnostics and insights service delivers the foundation for informed, impactful strategies.

With an internationally awarded team, Legion brings a depth of experience in brand research and diagnostics that sets us apart. Our strategists have worked with leading brands worldwide, providing insights that support not just local relevance but global growth.
FAQ

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questions?

What are brand diagnostics?
Why are diagnostics and insights important for brand strategy?
What research methods does Legion use for insights?
How does Legion identify white space opportunities?
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What role do stakeholder interviews play in diagnostics?
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Insights Highlights

OUR THOUGHTS

Read Article
December 5, 2024

The Hidden ROI of Brand Architecture: Why Your Portfolio Strategy Determines Market Success

Discover how strategic brand architecture drives business success by aligning commercial ambitions with consumer expectations. This article explores Australian examples and global insights to reveal the hidden ROI of a well-structured brand portfolio.
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November 27, 2024

Scaling Without Breaking: Expanding Brands With Strategic Guidelines

Discover how strategic brand guidelines are the secret to scaling your business without losing identity or trust. From Airbnb's early challenges to Coca-Cola's regional success, learn actionable insights and proven strategies to expand with confidence and consistency.
Read Article
November 19, 2024

Time-Traveling Brands: Influencing the Past, Present, and Future

Revealing how visionary brands honor their heritage, resonate authentically today, and shape future consumer expectations, this article delves into sophisticated commercial strategies intertwined with deep human insights. Offering a litmus test for greatness in brand strategy, it explores how to create lasting impact by blending innovation with timeless human truths—ensuring your brand doesn't just participate in the market but defines it across generations.

let's chat brandREACH OUT NOW

LET'S CHAT BRAND, TODAY