THE RIGHT FOUNDATION

STRATEGIC LEADERSHIP

A clear brand strategy is the blueprint for success, establishing your brand’s purpose, positioning, and direction. At Legion, we don’t just create strategies; we carve out white space for your brand to grow with authority, shaping a path to market leadership.
setting the

FOUNDATION

Effective brand strategy starts with understanding - your audience, your competition, and your market. Legion’s Diagnostics and Insights service delivers foundational knowledge, revealing white space opportunities where your brand can lead and thrive. We turn complex data into actionable insights, empowering your brand with a clear path forward.
MARKET DYNAMICS

DIVE DEEP

Diagnostics and insights form the backbone of brand leadership. This service combines quantitative and qualitative research methods to provide a comprehensive view of your brand’s current positioning, audience preferences, and competitive landscape. By leveraging market diagnostics, executive interviews, brand audits, focus groups, and surveys, we create a robust understanding of where your brand stands and the opportunities it can seize. Our insights are designed to inform your strategy at every level, from initial positioning to long-term growth.
approach

how we do it

At Legion, we don’t just gather data; we transform it into a roadmap for growth. Our team conducts in-depth market diagnostics, stakeholder interviews, and targeted surveys to reveal the core motivations and needs of your audience. With these insights, we identify areas of untapped potential - your brand’s white space. By understanding your brand’s competitive environment, we deliver insights that guide strategic decisions, ensuring your brand is positioned for impact and market leadership.

let's talk strategy, today

big thinking

perth, global

As a Perth-based branding agency, Legion combines global experience with local market expertise to provide diagnostics and insights that drive real results. Our knowledge of the Perth market enables us to deliver insights tailored to your business and industry, creating strategies that resonate locally and scale globally. For Perth-based brands ready to lead, our diagnostics and insights service delivers the foundation for informed, impactful strategies.

With an internationally awarded team, Legion brings a depth of experience in brand research and diagnostics that sets us apart. Our strategists have worked with leading brands worldwide, providing insights that support not just local relevance but global growth.
FAQ

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questions?

What are brand diagnostics?
Why are diagnostics and insights important for brand strategy?
What research methods does Legion use for insights?
How does Legion identify white space opportunities?
What’s included in a brand audit?
How do diagnostics support long-term growth?
What role do stakeholder interviews play in diagnostics?
How does Legion’s diagnostic approach differ from others?
How often should a brand conduct diagnostics and insights research?
Insights Highlights

OUR THOUGHTS

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November 6, 2024

Cancel-Proofing Your Brand: The Rise of Radical Transparency

As scrutiny intensifies, brands that thrive are those willing to tackle criticism with transparency and truth. Discover how a strong sense of purpose, radical transparency, and unwavering integrity can transform public backlash into opportunities for building deeper trust and resilience. Learn the key principles for creating a cancel-proof brand that earns loyalty through authenticity and accountability.
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November 5, 2024

What is Today’s Gold Standard for Brand Strategy?

Discover the gold standard in brand strategy and learn how today's top brands create and dominate unique "white spaces" in the market. This comprehensive article explores the evolution of brand strategy, essential components for modern success, and what truly sets strategic leaders apart from the competition.
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November 5, 2024

The Netflix Effect: Personalising Employer Branding in the Age of Algorithms

This article delves into how organisations can transform their talent attraction and retention strategies by adopting the personalised experiences popularised by platforms like Netflix. Discover how data-driven insights and ethical algorithms can revolutionise the candidate journey and employee engagement, setting your organisation apart in a competitive market.

let's chat brandREACH OUT NOW

LET'S CHAT BRAND, TODAY