building

MINIMUM LOVABLE

Every product your brand offers should be a catalyst for growth and customer preference. At Legion, we take a proactive approach to product strategy, creating targeted roadmaps that don’t just follow the market but push it forward. Our strategies are about taking decisive steps to elevate each product’s role in your business, ensuring it’s built to resonate and last.
LEADING

product strategy

A well-crafted product strategy guides each product’s role in a brand’s growth trajectory. It’s about aligning your offerings with real customer needs, competitive gaps, and unique selling points to create a product that stands out. Legion’s approach dives into market dynamics, competitor insights, and audience expectations, ensuring each product in your portfolio has a clear purpose and makes an impact.
results-centred

growth focused

Our award-winning team has worked with brands worldwide, applying strategic vision and deep industry insight to build resilient, market-ready product portfolios. Legion’s product strategies are built for growth, market alignment, and longevity, ensuring each product adds value to your brand and drives results. When you partner with us, you gain a team committed to seeing your brand thrive at every level.
approach

how we do it

At Legion, product strategy is an exploration grounded in data and real-world insight. We begin with diagnostics and audience profiling, identifying key opportunities and potential pitfalls. Then, through targeted analysis, we shape a strategic path for each product, aligned with your brand’s ambitions and market potential. Our focus isn’t just on what your product is—it’s on what it can do. Every recommendation we make is meant to maximise your product’s relevance, value, and growth potential.

let's talk strategy, today

big thinking

perth, global

Legion is a leading brand consultancy in Perth dedicated to crafting impactful product strategies that serve local businesses and resonate on a global scale. We know Perth’s unique market dynamics and leverage them to help companies create offerings that stand out. Whether launching a new product or re-aligning an existing portfolio, Legion’s product strategy services equip Perth-based brands to navigate their market with confidence and clarity.
FAQ

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questions?

What is product strategy, and why is it essential for business growth?
How does Legion develop a product strategy?
How does product strategy align with a brand’s long-term goals?
What role does market analysis play in product strategy?
How can product strategy assist with launching new products?
What is the impact of customer profiling on product strategy?
How does Legion adapt product strategy over time?
How does product strategy support an existing portfolio?
How does competitive analysis benefit product strategy?
Insights Highlights

OUR THOUGHTS

Read Article
December 5, 2024

The Hidden ROI of Brand Architecture: Why Your Portfolio Strategy Determines Market Success

Discover how strategic brand architecture drives business success by aligning commercial ambitions with consumer expectations. This article explores Australian examples and global insights to reveal the hidden ROI of a well-structured brand portfolio.
Read Article
November 27, 2024

Scaling Without Breaking: Expanding Brands With Strategic Guidelines

Discover how strategic brand guidelines are the secret to scaling your business without losing identity or trust. From Airbnb's early challenges to Coca-Cola's regional success, learn actionable insights and proven strategies to expand with confidence and consistency.
Read Article
November 19, 2024

Time-Traveling Brands: Influencing the Past, Present, and Future

Revealing how visionary brands honor their heritage, resonate authentically today, and shape future consumer expectations, this article delves into sophisticated commercial strategies intertwined with deep human insights. Offering a litmus test for greatness in brand strategy, it explores how to create lasting impact by blending innovation with timeless human truths—ensuring your brand doesn't just participate in the market but defines it across generations.

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LET'S CHAT BRAND, TODAY