building

MINIMUM LOVABLE

Every product your brand offers should be a catalyst for growth and customer preference. At Legion, we take a proactive approach to product strategy, creating targeted roadmaps that don’t just follow the market but push it forward. Our strategies are about taking decisive steps to elevate each product’s role in your business, ensuring it’s built to resonate and last.
LEADING

product strategy

A well-crafted product strategy guides each product’s role in a brand’s growth trajectory. It’s about aligning your offerings with real customer needs, competitive gaps, and unique selling points to create a product that stands out. Legion’s approach dives into market dynamics, competitor insights, and audience expectations, ensuring each product in your portfolio has a clear purpose and makes an impact.
results-centred

growth focused

Our award-winning team has worked with brands worldwide, applying strategic vision and deep industry insight to build resilient, market-ready product portfolios. Legion’s product strategies are built for growth, market alignment, and longevity, ensuring each product adds value to your brand and drives results. When you partner with us, you gain a team committed to seeing your brand thrive at every level.
approach

how we do it

At Legion, product strategy is an exploration grounded in data and real-world insight. We begin with diagnostics and audience profiling, identifying key opportunities and potential pitfalls. Then, through targeted analysis, we shape a strategic path for each product, aligned with your brand’s ambitions and market potential. Our focus isn’t just on what your product is—it’s on what it can do. Every recommendation we make is meant to maximise your product’s relevance, value, and growth potential.

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big thinking

perth, global

Legion is a leading brand consultancy in Perth dedicated to crafting impactful product strategies that serve local businesses and resonate on a global scale. We know Perth’s unique market dynamics and leverage them to help companies create offerings that stand out. Whether launching a new product or re-aligning an existing portfolio, Legion’s product strategy services equip Perth-based brands to navigate their market with confidence and clarity.
FAQ

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questions?

What is product strategy, and why is it essential for business growth?
How does Legion develop a product strategy?
How does product strategy align with a brand’s long-term goals?
What role does market analysis play in product strategy?
How can product strategy assist with launching new products?
What is the impact of customer profiling on product strategy?
How does Legion adapt product strategy over time?
How does product strategy support an existing portfolio?
How does competitive analysis benefit product strategy?
Insights Highlights

OUR THOUGHTS

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November 19, 2024

Time-Traveling Brands: Influencing the Past, Present, and Future

Revealing how visionary brands honor their heritage, resonate authentically today, and shape future consumer expectations, this article delves into sophisticated commercial strategies intertwined with deep human insights. Offering a litmus test for greatness in brand strategy, it explores how to create lasting impact by blending innovation with timeless human truths—ensuring your brand doesn't just participate in the market but defines it across generations.
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November 14, 2024

Redefining Grit: Lessons from Iconic Brands for Perth’s Mining and Industrial Sector

Can Perth’s mining and industrial brands transform pragmatic grit into iconic branding? Explore how authenticity, innovation, and a refined brand strategy can redefine these resilient industries, inspired by global icons like Harley-Davidson and Caterpillar.
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November 10, 2024

Strategic Brand Integration in M&A: A Senior Leader’s Guide

This guide equips senior leaders to transform the complexities of M&A into lasting commercial strength. With insights on building cohesive brand portfolios, aligning commercial strategies, and driving growth through purposeful brand evolution, it reveals how to harness brand potential for a competitive edge and sustainable success.

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LET'S CHAT BRAND, TODAY