building

MINIMUM LOVABLE

Every product your brand offers should be a catalyst for growth and customer preference. At Legion, we take a proactive approach to product strategy, creating targeted roadmaps that don’t just follow the market but push it forward. Our strategies are about taking decisive steps to elevate each product’s role in your business, ensuring it’s built to resonate and last.
LEADING

product strategy

A well-crafted product strategy guides each product’s role in a brand’s growth trajectory. It’s about aligning your offerings with real customer needs, competitive gaps, and unique selling points to create a product that stands out. Legion’s approach dives into market dynamics, competitor insights, and audience expectations, ensuring each product in your portfolio has a clear purpose and makes an impact.
results-centred

growth focused

Our award-winning team has worked with brands worldwide, applying strategic vision and deep industry insight to build resilient, market-ready product portfolios. Legion’s product strategies are built for growth, market alignment, and longevity, ensuring each product adds value to your brand and drives results. When you partner with us, you gain a team committed to seeing your brand thrive at every level.
approach

how we do it

At Legion, product strategy is an exploration grounded in data and real-world insight. We begin with diagnostics and audience profiling, identifying key opportunities and potential pitfalls. Then, through targeted analysis, we shape a strategic path for each product, aligned with your brand’s ambitions and market potential. Our focus isn’t just on what your product is—it’s on what it can do. Every recommendation we make is meant to maximise your product’s relevance, value, and growth potential.

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big thinking

perth, global

Legion is a leading brand consultancy in Perth dedicated to crafting impactful product strategies that serve local businesses and resonate on a global scale. We know Perth’s unique market dynamics and leverage them to help companies create offerings that stand out. Whether launching a new product or re-aligning an existing portfolio, Legion’s product strategy services equip Perth-based brands to navigate their market with confidence and clarity.
FAQ

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questions?

What is product strategy, and why is it essential for business growth?
How does Legion develop a product strategy?
How does product strategy align with a brand’s long-term goals?
What role does market analysis play in product strategy?
How can product strategy assist with launching new products?
What is the impact of customer profiling on product strategy?
How does Legion adapt product strategy over time?
How does product strategy support an existing portfolio?
How does competitive analysis benefit product strategy?
Insights Highlights

OUR THOUGHTS

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November 6, 2024

Cancel-Proofing Your Brand: The Rise of Radical Transparency

As scrutiny intensifies, brands that thrive are those willing to tackle criticism with transparency and truth. Discover how a strong sense of purpose, radical transparency, and unwavering integrity can transform public backlash into opportunities for building deeper trust and resilience. Learn the key principles for creating a cancel-proof brand that earns loyalty through authenticity and accountability.
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November 5, 2024

What is Today’s Gold Standard for Brand Strategy?

Discover the gold standard in brand strategy and learn how today's top brands create and dominate unique "white spaces" in the market. This comprehensive article explores the evolution of brand strategy, essential components for modern success, and what truly sets strategic leaders apart from the competition.
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November 5, 2024

The Netflix Effect: Personalising Employer Branding in the Age of Algorithms

This article delves into how organisations can transform their talent attraction and retention strategies by adopting the personalised experiences popularised by platforms like Netflix. Discover how data-driven insights and ethical algorithms can revolutionise the candidate journey and employee engagement, setting your organisation apart in a competitive market.

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LET'S CHAT BRAND, TODAY