STATEGIC BRANDING

Led by an award-winning team of strategists, Legion crafts dynamic brand strategies that define a clear path to market leadership.

Legion type
OUR TEAM OF BRAND STRATEGISTS, CREATIVES AND SCIENTISTS SET THE WAY FOR  BRANDS TO BECOME CLEAR MARKET LEADERS.
Led by an award-winning team of strategists, Legion crafts dynamic brand strategies that define a clear path to market leadership.
THE FOUNDATION

STRATEGIC BRANDING

True brand leadership doesn’t happen by chance. It’s built on a strategy that aligns every facet of your brand—from insights to identity, product to communication. At Legion, we dive deep to unearth brand white space, crafting a clear path where your brand can uniquely thrive and lead. All of our strategies are developed from a foundation of brand strategy, ensuring that investment is well considered for future growth.
TO LEAD

Your Market

With every brand strategy project in Perth or around the globe, our Legion team brings internationally awarded expertise to identify untapped market potential and unlock your brand’s true promise. Guided by diagnostics and insights, we reveal where your brand can connect, inspire, and thrive amidst competition. By first gaining a deep understanding of your commercial engine, we leverage global experience to craft growth strategies that position your brand for lasting impact.
FAQ

Got any
questions?

What is brand strategy, and how does it impact business growth?
How does Legion use brand research in strategy development?
What types of research methods do you use to gather insights?
How does a brand audit inform a strategy?
What is brand architecture, and why is it important?
What role does communication strategy play in brand development?
How does Legion’s brand strategy align with business goals?
How can brand evolution help my business stay competitive?
What’s the value of employer branding and EVP in a brand strategy?
Projects

recent Projects

Our recent projects showcase the impact of strategic brand leadership. By focusing on brand strategy, we've helped brands across industries discover white space, refine their brand positioning, and secure a lasting competitive advantage. See how our strategic insights and targeted execution have empowered businesses to lead with clarity and confidence, setting them apart in the market.
23
Completed Projects
12
Satisfied Clients
Insights Highlights

OUR THOUGHTS

Read Article
January 23, 2026

How Much Does a Brand Refresh, Brand Evolution or Rebrand Really Cost?

Brand refresh, brand evolution, rebrand - the costs vary wildly, and for good reason. This guide breaks down what actually drives branding investment, from business complexity to strategy depth, so you can scope the right level of work with confidence.
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January 13, 2026

When Doing Things Well Isn’t Strategic

When everything is labelled “strategy”, the word loses its meaning. This piece unpacks the subtle but critical difference between plans and true strategy, and why that distinction matters for long-term growth.
Read Article
January 29, 2025

Evolve Your Brand to Conquer the S-Curve Plateau

Uncover how to detect the plateau in your business growth and stay ahead of the game by aligning your brand identity with fresh opportunities. Learn the warning signs, strategic pivots, and cohesive branding tactics that will keep you competitive through each phase of the S-curve.

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