CONNECTING FROM

360 DEGREES

A powerful brand campaign reaches audiences wherever they are. Legion’s integrated brand campaigns are 360-degree communication initiatives designed to deliver a cohesive brand concept across all channels, ensuring that every interaction reinforces your brand’s proposition and positioning. Our campaigns aren’t limited to a single touchpoint—they connect with audiences above and below the line, creating a seamless brand experience that stays memorable long after the campaign ends.
unforgettable

brand campaigns

Our brand campaigns cover the broad reach of traditional media alongside the targeted impact of digital and experiential strategies. This integrated approach allows us to maximise brand visibility while creating deeper, more personalised interactions. From high-impact advertising and communication to digital experiences and in-store promotion, Legion’s campaigns are crafted to deliver consistent, compelling messages across every medium.
sharing

Cohesive Experiences

We believe that every channel is an opportunity build out the brand strategy, reinforce the brand identity and tell your brand’s story. Our approach to integrated brand campaigns focuses on creating a unified narrative that is consistent the marketing and communication strategy. We ensure that whether a customer encounters your brand in a digital ad, an in-store activation, or a social media post, they experience the same resonant message and emotional connection.
EXECUTION THAT IS

STRATEGIC, HOLISTIC

Our 360° campaigns are rooted in strategy and creativity. We start by ensuring we build off of a strong brand strategy. Our team then develops a holistic campaign plan that maps out every touchpoint—traditional, digital, and experiential. From high-level concept to detailed execution, each phase is designed to build awareness, drive engagement, and inspire action.

let's talk creative, today

big thinking

perth, global

As a leading brand agency in Perth, Legion combines local insights with global expertise to create 360-degree campaigns that engage audiences across Perth and beyond. Our deep understanding global-firsts and of the Perth market allows us to tailor campaigns that not only captivate but also connect on a cultural level. With Legion, and our global team, Perth-based brands have access to some of the best in multi-channel strategy, ensuring that every campaign delivers an impact that’s both local and far-reaching.
FAQ

Got any
questions?

What is a 360-degree brand campaign, and why is it effective?
What is the difference between above-the-line and below-the-line communication?
How does Legion approach integrated brand campaigns?
Why is consistency important in an integrated campaign?
What types of channels are included in Legion’s integrated campaigns?
How do integrated campaigns benefit brand awareness?
How does Legion tailor campaigns for Perth-based brands?
Can Legion’s brand campaigns include experiential marketing?
How do integrated campaigns drive customer loyalty?
Insights Highlights

OUR THOUGHTS

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December 5, 2024

The Hidden ROI of Brand Architecture: Why Your Portfolio Strategy Determines Market Success

Discover how strategic brand architecture drives business success by aligning commercial ambitions with consumer expectations. This article explores Australian examples and global insights to reveal the hidden ROI of a well-structured brand portfolio.
Read Article
November 27, 2024

Scaling Without Breaking: Expanding Brands With Strategic Guidelines

Discover how strategic brand guidelines are the secret to scaling your business without losing identity or trust. From Airbnb's early challenges to Coca-Cola's regional success, learn actionable insights and proven strategies to expand with confidence and consistency.
Read Article
November 19, 2024

Time-Traveling Brands: Influencing the Past, Present, and Future

Revealing how visionary brands honor their heritage, resonate authentically today, and shape future consumer expectations, this article delves into sophisticated commercial strategies intertwined with deep human insights. Offering a litmus test for greatness in brand strategy, it explores how to create lasting impact by blending innovation with timeless human truths—ensuring your brand doesn't just participate in the market but defines it across generations.

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LET'S CHAT BRAND, TODAY