CONNECTING FROM

360 DEGREES

A powerful brand campaign reaches audiences wherever they are. Legion’s integrated brand campaigns are 360-degree communication initiatives designed to deliver a cohesive brand concept across all channels, ensuring that every interaction reinforces your brand’s proposition and positioning. Our campaigns aren’t limited to a single touchpoint—they connect with audiences above and below the line, creating a seamless brand experience that stays memorable long after the campaign ends.
unforgettable

brand campaigns

Our brand campaigns cover the broad reach of traditional media alongside the targeted impact of digital and experiential strategies. This integrated approach allows us to maximise brand visibility while creating deeper, more personalised interactions. From high-impact advertising and communication to digital experiences and in-store promotion, Legion’s campaigns are crafted to deliver consistent, compelling messages across every medium.
sharing

Cohesive Experiences

We believe that every channel is an opportunity build out the brand strategy, reinforce the brand identity and tell your brand’s story. Our approach to integrated brand campaigns focuses on creating a unified narrative that is consistent the marketing and communication strategy. We ensure that whether a customer encounters your brand in a digital ad, an in-store activation, or a social media post, they experience the same resonant message and emotional connection.
EXECUTION THAT IS

STRATEGIC, HOLISTIC

Our 360° campaigns are rooted in strategy and creativity. We start by ensuring we build off of a strong brand strategy. Our team then develops a holistic campaign plan that maps out every touchpoint—traditional, digital, and experiential. From high-level concept to detailed execution, each phase is designed to build awareness, drive engagement, and inspire action.

let's talk DESIGN, today

big thinking

perth, global

As a leading brand agency in Perth, Legion combines local insights with global expertise to create 360-degree campaigns that engage audiences across Perth and beyond. Our deep understanding global-firsts and of the Perth market allows us to tailor campaigns that not only captivate but also connect on a cultural level. With Legion, and our global team, Perth-based brands have access to some of the best in multi-channel strategy, ensuring that every campaign delivers an impact that’s both local and far-reaching.
FAQ

Got any
questions?

What is a 360-degree brand campaign, and why is it effective?
What is the difference between above-the-line and below-the-line communication?
How does Legion approach integrated brand campaigns?
Why is consistency important in an integrated campaign?
What types of channels are included in Legion’s integrated campaigns?
How do integrated campaigns benefit brand awareness?
How does Legion tailor campaigns for Perth-based brands?
Can Legion’s brand campaigns include experiential marketing?
How do integrated campaigns drive customer loyalty?
Insights Highlights

OUR THOUGHTS

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November 6, 2024

Cancel-Proofing Your Brand: The Rise of Radical Transparency

As scrutiny intensifies, brands that thrive are those willing to tackle criticism with transparency and truth. Discover how a strong sense of purpose, radical transparency, and unwavering integrity can transform public backlash into opportunities for building deeper trust and resilience. Learn the key principles for creating a cancel-proof brand that earns loyalty through authenticity and accountability.
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November 5, 2024

What is Today’s Gold Standard for Brand Strategy?

Discover the gold standard in brand strategy and learn how today's top brands create and dominate unique "white spaces" in the market. This comprehensive article explores the evolution of brand strategy, essential components for modern success, and what truly sets strategic leaders apart from the competition.
Read Article
November 5, 2024

The Netflix Effect: Personalising Employer Branding in the Age of Algorithms

This article delves into how organisations can transform their talent attraction and retention strategies by adopting the personalised experiences popularised by platforms like Netflix. Discover how data-driven insights and ethical algorithms can revolutionise the candidate journey and employee engagement, setting your organisation apart in a competitive market.

let's chat brandREACH OUT NOW

LET'S CHAT BRAND, TODAY