BRAND MEASUREMENT

Brand measurement goes beyond tracking likes or shares; it’s about understanding the deeper impact your brand has on its audience and within its own team. Legion’s Brand Measurement services provide a clear picture of how your brand performs across all levels - from internal engagement to market positioning. We focus on metrics that matter, offering insights that drive informed decisions and amplify brand effectiveness.

Our brand measurement process begins with setting specific KPIs and objectives based on your brand’s unique goals. We track a mix of qualitative and quantitative metrics, including customer sentiment, social engagement, brand recall, employee satisfaction, and competitive benchmarking. Each metric is carefully analysed, allowing us to offer recommendations for brand optimisation. With periodic evaluations and continuous monitoring, Legion ensures that your brand remains relevant, impactful, and resilient in a changing market.