BRAND LEADERSHIP AGENCY/

OUR TEAM OF BRAND STRATEGISTS, CREATIVES AND SCIENTISTS SET THE WAY FOR  BRANDS TO BECOME CLEAR MARKET LEADERS.

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OUR TEAM OF BRAND STRATEGISTS, CREATIVES AND SCIENTISTS SET THE WAY FOR  BRANDS TO BECOME CLEAR MARKET LEADERS.

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OUR TEAM OF BRAND STRATEGISTS, CREATIVES AND SCIENTISTS SET THE WAY FOR  BRANDS TO BECOME CLEAR MARKET LEADERS.
full brand development

BRAND expertise

At Legion Brand Lab, we go beyond creating brands - we forge brand leadership with a clear competitive advantage. By amplifying your brand’s unique difference and value through innovative strategies, we position your brand to not only stand out but lead the market.

We craft powerful identities that drive your brand to the forefront of your industry, ensuring you don’t just compete - you thrive. With our Legion as your brand agency partner, your brand becomes the one of breakthroughs.
Brand Evolution
from brand evolution to leadership

We go beyond evolving brands - we uncover new spaces for them to grow and lead. By identifying untapped market opportunities, we position your brand where it can stand apart and thrive. Our approach creates a clear path for growth, building bold identities and strategies that allow your brand to lead in fresh, thriving spaces.

refresh
reimagine
reposition
mergers
rebrands
pivot
portfolio
scaling
remarket
REPOSITION
REVITALISE
LEADERSHIP
MERGERS
PORTFOLIO
REIMAGINE
Shoes
Brand design
BRAND EVOLUTION

OUR WAY

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deep discovery

We begin by thoroughly exploring your commercial landscape and brand market environment. This includes assessing competitor positioning, customer behavior, and emerging trends. Additionally, we conduct market predictions and paradigm research to uncover future opportunities, allowing us to pinpoint where your brand can disrupt, differentiate, and lead.

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growth vectors

Based on the insights from discovery, we identify the most promising growth vectors. These are the untapped market opportunities where your brand can expand, whether it’s through new product development, entering new markets, or optimising existing assets. This phase ensures a clear, strategic pathway for sustained growth.

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brand strategy

With growth vectors defined, we craft a comprehensive brand strategy that aligns with your business objectives. This strategy is focused on differentiation, leadership positioning, and building a brand identity that resonates deeply with your target market, setting the stage for long-term success.

Clients

CLIENTS AND GOOD PARTNERS

“An invaluable business partner to any Marketing and Communication team.”
JULIET DICKSON
GM BARCLAYS
"I’ve worked with a number of experienced brand and product strategic minds, they are my first preference."
AMANDA DENTON
DIVISIONAL DIRECTOR: GROUP MARKETING, COMMUNICATION AND CUSTOMER RELATIONS
"The Legion team delivers exceptional work to an incredibly high standard – and they're fantastic to work with."
phoebe adams
head of joy
Insights Highlights

OUR THOUGHTS

Read Article
November 6, 2024

Cancel-Proofing Your Brand: The Rise of Radical Transparency

As scrutiny intensifies, brands that thrive are those willing to tackle criticism with transparency and truth. Discover how a strong sense of purpose, radical transparency, and unwavering integrity can transform public backlash into opportunities for building deeper trust and resilience. Learn the key principles for creating a cancel-proof brand that earns loyalty through authenticity and accountability.
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November 5, 2024

What is Today’s Gold Standard for Brand Strategy?

Discover the gold standard in brand strategy and learn how today's top brands create and dominate unique "white spaces" in the market. This comprehensive article explores the evolution of brand strategy, essential components for modern success, and what truly sets strategic leaders apart from the competition.
Read Article
November 5, 2024

The Netflix Effect: Personalising Employer Branding in the Age of Algorithms

This article delves into how organisations can transform their talent attraction and retention strategies by adopting the personalised experiences popularised by platforms like Netflix. Discover how data-driven insights and ethical algorithms can revolutionise the candidate journey and employee engagement, setting your organisation apart in a competitive market.

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