BRAND LEADERSHIP/

OUR TEAM OF BRAND STRATEGISTS, CREATIVES AND SCIENTISTS SET THE WAY FOR  BRANDS TO BECOME CLEAR MARKET LEADERS.
Legion type
We do Product Design. A TEAM OF DESIGNERS AND PRODUCERS SPECIALISING IN CREATING HIGH-IMPACT EVENTS AND ENVIRONMENTS
OUR TEAM OF BRAND STRATEGISTS, CREATIVES AND SCIENTISTS SET THE WAY FOR  BRANDS TO BECOME CLEAR MARKET LEADERS.
specialisation

our expertise

We go beyond creating brands - we forge brand leaders with a clear competitive advantage. By amplifying your brand’s unique difference and value through innovative strategies, we position your brand to not only stand out but lead the market. We craft powerful identities that drive your brand to the forefront of your industry, ensuring you don’t just compete -you dominate. With Legion, your brand becomes the benchmark, setting standards and shaping the future.
Brand Evolution
from brand tranformation to leadership

evolve brands to lead

We go beyond evolving brands - we uncover new spaces for them to grow and lead. By identifying untapped market opportunities, we position your brand where it can stand apart and thrive. Our approach creates a clear path for growth, building bold identities and strategies that allow your brand to lead in fresh, thriving spaces.

refresh
reimagine
reposition
mergers
rebrands
pivot
portfolio
scaling
remarket
REPOSITION
REVITALISE
LEADERSHIP
MERGERS
PORTFOLIO
REIMAGINE
Shoes
Brand design
BRAND EVOLUTION

OUR WAY

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deep discovery

We begin by thoroughly exploring your commercial landscape and brand market environment. This includes assessing competitor positioning, customer behavior, and emerging trends. Additionally, we conduct market predictions and paradigm research to uncover future opportunities, allowing us to pinpoint where your brand can disrupt, differentiate, and lead.

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growth vectors

Based on the insights from discovery, we identify the most promising growth vectors. These are the untapped market opportunities where your brand can expand, whether it’s through new product development, entering new markets, or optimising existing assets. This phase ensures a clear, strategic pathway for sustained growth.

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brand strategy

With growth vectors defined, we craft a comprehensive brand strategy that aligns with your business objectives. This strategy is focused on differentiation, leadership positioning, and building a brand identity that resonates deeply with your target market, setting the stage for long-term success.

Clients

CLIENTS AND GOOD PARTNERS

“An invaluable business partner to any Marketing and Communication team.”
JULIET DICKSON
GM BARCLAYS
"I’ve worked with a number of experienced brand and product strategic minds, they are my first preference."
AMANDA DENTON
DIVISIONAL DIRECTOR: GROUP MARKETING, COMMUNICATION AND CUSTOMER RELATIONS
"The Legion team delivers exceptional work to an incredibly high standard – and they're fantastic to work with."
phoebe adams
head of joy
Insights Highlights

our thoughts

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October 13, 2024

Beyond the Logo: How Adaptive Brand Identities Are Evolving

Picture walking through a bustling city street. Digital billboards shift and change as you pass, tailoring messages that resonate with your interests. Storefronts transform their displays in real-time to reflect the mood of the day, and wearable devices project personalised brand experiences into your environment. In this world, brands are no longer static symbols but dynamic entities that adapt and respond to each moment. This isn't a distant fantasy - it's the emerging reality of adaptive brand identities.
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October 12, 2024

Building brands for ROI - Beyond Performance Marketing

Building a brand for long-term ROI requires more than quick marketing wins. While performance marketing is fast like bamboo, true brand building is akin to growing a bonsai—it demands time, attention, and strategy. This article explores how balancing short-term gains with long-term brand investment leads to deeper customer loyalty and sustainable growth.
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October 12, 2024

The Architecture Of Brand Leadership: Building Dominance In A Competitive Landscape

This article offers CEOs and CMOs actionable insights on how to achieve brand dominance through strategic vision, cultural alignment, innovation, and purpose-driven action. Learn how to create a brand that not only stands out but sets the standard, securing its place as a lasting market leader.

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