Specialists,
at your service .
Our team works with your team to discover, plan and create new growth in your brand.
Legion’s Lead Experts parachute in and out of projects as needed to give high-impact insights, identifying new white spaces for brands to own and grow.
/ 01 DISCOVERY
We dive deep into your business experience to uncover insights, learnings and truths to inform sound growth opportunities and strategies.
Executive Discovery
In Executive Discovery we explore key drivers of commerical value to understand where opportunities for growth lie.
Focus Areas
– Vision and Purpose Clarity
– Strategy Clarity
– Leadership Strategy Alignment
– Value Proposition Alignment
– Market Expansion
– Innovation and Digitalisation
– Optimisation and Automation
– Profitability
– Sustainability
Brand Audit
In Brand Discovery we assess the Brand’s environment discover where it’s greatest opportunities for impact exist.
Focus Areas
– Brand Strategic Positioning
– Brand Identity and Expression
– Brand Experience
– Brand Performance
– Talent Branding
– Brand Management Systems
Digital Product Audit
In Product Discovery our product specialists evaluate a business concept to identify critical areas of success.
Focus Areas
– Market and Competitive Landscape
– Feasibility and Validation Plan
– Key Performance Indicators
– Monetisation and Revenue Strategies
AI Discovery
In Product Discovery our product specialists evaluate a business concept to identify critical areas of success.
Focus Areas
– Market and Competitive Landscape
– Feasibility and Validation Plan
– Key Performance Indicators
– Monetisation and Revenue Strategies
/ 02 GROWTH OPPORTUNITIES
We help businesses of all stages to identify growth opportunities in their brands, products and markets.
For Fast & Agile Brands
At Legion, we understand the unique challenges faced by start-ups and scale-ups looking to make an impact in their respective markets. Our tailored approach to uncovering growth opportunities helps fast and agile brands establish, test, and iterate on different opportunities to accelerate their growth. We create a comprehensive growth strategy roadmap to guide your brand’s journey to success.
Focus Areas
– Rapid Market Analysis
– Commercial Models and Revenue Streams
– Dynamic Commercial Models
– Digital Product and Service Innovation
– Customer Behavioural Economics
– Artificial Intelligence Integration
For Mature & Established Brands
Legion provides a fresh perspective on growth opportunities for larger corporate brands with traditional business models. We leverage our expertise in human-centric design to identify and capitalise on new avenues of expansion, transforming your established brand into an leading-edge competitor. Our growth strategy roadmap will help you navigate the complexities of today’s dynamic market landscape, ensuring your business remains future-ready.
Focus Areas
– Legacy Business Model Augmentation
– Brand Evolution and Differentiation
– Product Development
– CX Evolution and Service Design
– Digital Transformation and Innovation
– Artificial Intelligence Integration
/ 03 STRATEGY
Building brand strategies that move beyond the confines of traditional brand communication.
Brand Strategy
A brand strategy that extends past the limitations of mere communication, exploring diverse opportunities to enhance your brand’s value. We delve beneath the surface to establish robust foundational principles tailored to your business. By immersing ourselves in understanding your brand’s purpose, target audience, and competitive environment, we craft a distinctive positioning that connects with your customers. Simultaneously, we investigate the pathway to increase the tangible worth of your brand experience.
Focus Areas
– Market Paradigm Analysis
– Brand Architecture
– Portfolio Portfolio Strategy
– Brand Differentiation and Positioning
– Brand Identity, Behaviours and Culture
– Value Proposition
– Brand Personality and Archtypes
– Growth Opportunities
– Go-To Market Principles
Employer Branding & EVP
Led by Jo Woodfield – a light-touch or comprehensive full-service Employer Branding and EVP Strategy to create a competitive brand experience that attracts, retains and engages employees.
Focus Areas
– Research and Analysis
– Corporate Brand Alignment
– Employee Value Propositions (EVP) Strategy
– Communication Strategy
– Multi-generational Innovation
– Interna Employee Experience
– Talent Acquisition Experience
– Implementation Planning
– Measurement and Optimisation
Product Strategy
A product strategy to form the commercial foundation of and agile product development process, ensuring commercial fundamentals are in place, ahead of the experimentation that is human-centred design.
Focus Areas
– Category Definition
– Competitor Market Review
– User Definition and Needs
– Product Purpose and Business Objectives
– Commercial Models and Revenue Streams
– UX/UI Principles
– Feature and Functionality Plan
– Architecture and System Design Principles
/ 04 DESIGN
We design brand that serve as evolving meaning magnets.
Brand Design
A world-ready brand and design system that is built with resilience and impact in mind. Whether you’re a start-up developing a rapid branding presence or an established market leader looking to evolve your brand, our Design Leads pride themselves on creating brands that capture attention and mind space.
Focus Areas
– Brand Identity Design
– Brand Identity System
– Naming
– Communication Design
Digital Product Design
Focus Areas
– Information Architecture
– UI and UX Design Systems
– Prototyping